Internal Marketing, Employee surveys

• To measure various intangibles within the business, an employee survey should be initiated from time to time. The regularity of a survey can be annually, through to as seldom as once every 5 years, depending on staff turn-over, seasonal workload, business stability etc...
• Employee surveys are a good tool to use as a measure of morale by initiating a survey before a major event and after the event has ended. The results can be different to the perceived expectations.
• Active BSS tailors surveys to the needs of the business.